Want to raise the profile of your website in organic search results? Then Search Engine Optimisation is the solution for you. SEO is a popular way of achieving a significant and lasting advantage over your competitors.
SEO enables your website’s link to appear high in SERPs (search engine results pages) of major search engines, such as Google, Yahoo and Bing. These links appear in the organic search results, i.e. not as sponsored links. This means that there is no additional cost incurred when an internet user clicks on the link to your website.
SEO involves both on-page optimisation of the website code and off-page promotion of your website’s URL.
The on-page optimisation involves enhancing the website code to make it more search engine friendly. The off-page promotion of the website URL involves building links from online directories, social media sites, forums, blogs and other reputable websites back to your website in order raise the profile of your website with online search engines and visitors.
The results of an effective and well-conducted SEO campaign are tangible and long-lasting with tremendously high ROI (return on investment). You can monitor the analytical statistics of your website, as well as the improvement in your business activity to gauge the results achieved by an SEO campaign.